Jeremy Tai Abbett is a product innovation & creative strategy leader with a background in design. As a maker of delightful interactions between people, machines and culture, he now calls the northern city of Hamburg, Germany home.

Jeremy’s interest in design was piqued at an early age by his parents (a landscape architect and psychologist) while his curiosity for world-building was a result of many hours playing the original 80’s classic role-playing game Dungeons and Dragons as well as an obsession with skateboarding. Highlights to the later include: skating in a demo with Tony Hawk, laying down silky smooth smith grinds and being in Thrasher Magazine.

In 1996, Jeremy Tai Abbett founded design agency Fork Unstable Media where he was the creative partner developing work for companies such as Nivea, Lufthansa, Daimler, and Wired Magazine to name just a few. Jeremy also spent four years as Google’s Creative Evangelist, co-founded multidisciplinary studio Truth Dare Double Dare and was a founding post-graduate at Interaction Design Institute Ivrea.

Selected Clients


Selected Accolades


San Francisco MoMA  ‘Lifetime Artist’

Voted 100 of the most influential people in the European digital industry

Selected Interviews


Inside Ideas

by Marc Buckley

LinkedIn

by Sara Weber

Freunde von Freunden

by Frederik Frede

Stilvorlagen

by Ledün Özdemir

MCH Global

by Hannah Klose

Viðskiptablaðinu

by Ritstjórn

Shift

by Rita

Additional Interviews