A SaaS platform that had grown faster than its story. Multiple SKUs, 23 vendor integrations, and no single narrative that enterprise buyers could follow. A 30-day sprint aligned product, sales, and marketing on one coherent platform vision.
Result: Sales cycles shortened from 18 to 10 months. Objection cycles cut from 4.3 to 2.1. Narrative coherence score: 84/100.
Key outcomes
- Reframed the portfolio as one enterprise-grade suite with a coherent naming system
- Aligned product, sales, and marketing on a single decision narrative for resort operators
- Compressed strategic trade-offs into a leadership sprint with documented implications
- Mapped 23 vendor touchpoints to reduce integration blind spots in roadmap planning
Omni Suite
inside labs — European ski-resort hospitality SaaS
Key metrics
30
Day executive sprint to a locked vision
11
Leadership interviews synthesized into decisions
18→10
Sales-cycle months cited after narrative alignment
23
Vendor systems mapped into one portfolio story
Narrative clarity vs. sales friction
Messaging coherence and conversion resistance across buyer segments
Messaging ambiguity
Decision hesitation
Narrative compression
Trust acceleration
Weak narrative clarity·Strong narrative clarity
Low sales friction
High sales friction
Directional buyer cohorts · pipeline synthesis · post-sprint narrative lock
Directional leadership assessment
Organizational alignment before and after sprint convergence
Strategic ambiguity
Cross-functional drift
Alignment convergence
Decision coherence
Thinner vectors = pre-sprint · Bright vectors = post-sprint convergence
Pre/post sprint vectors · leadership cohorts · directional synthesis