Interview

Mind the Progress

Hamburg News talks to designer Jeremy Abbett about the power of creativity

Thirty speakers

The 2019 Mind the Progress – Congress on Creativity and Digitisation is organised by the Hamburg Kreativ Gesellschaft and is being held under the theme “Facing Complexity”. Egbert Rühl, Managing Director of the Hamburg Kreativ Gesellschaft, said: “The digital revolution brings contradictory phenomena. A longing for orientation as a result of complex developments parallel to a simultaneous loss of trust in all institutions that could provide orientation. Increasing complexity and speed is being met with brutal simplification.” To counteract this, “Mind the Progress” will bring together around 30 speakers who will present different strategies for permeating complex systems in a bid to control and design them.

Jeremy Tai Abbett – designer and creative evangelist

Jeremy Tai Abbett, 48, a designer and creative evangelist, will give a keynote on the Power of Creativity in a Complex WorldAbbett will go into questions about the essence of humanity as the world becomes increasingly digital. Why is creativity so important today and especially against the background of complexity and buzzwords such as artificial intelligence, disruption and innovation? What does future-orientated leadership look like in the digital era?

Have no fear of failure Abbett believes that some form of vulnerability is important in both society and companies. “It’s about having the courage to try out new things in the knowledge that failure is possible.” People know the old adage “nothing ventured, nothing gained”. The highest possible levels of corporate diversity are a good basis for innovation. A workforce consisting of employees with different backgrounds means that more experience and varying points of view are inputted towards creative solutions or developing new products and services.

Curiosity as a key


This year’s “Mind the Progress” strives to meet the goals, wishes and challenges of different employees and customers in a rapidly changing world and poses a huge challenge. Abbett recommends “curiosity”, the essence of which is a desire to penetrate and understand both structures and facts. However, this is time-consuming and requires energy, but is absolutely worthwhile.

Conquering the world like a child

Abbett urges people to think back on their own childhood. Children are barely able to satisfy their curiosity and have an unbridled desire to try things out, to conquer the world and learn playfully. Abbett expressed hope that everyone can rediscover this joy as “our world is changing so quickly that we have to keep learning, rethinking and adjusting to new situations.”

Originally published in Hamburg News

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