You're not buying intelligence. You're paying for the right to teach it.
I spent years inside Google watching how platforms actually work. Not the feature set — the economics underneath it. The pattern doesn’t vary: you bring the intent, the signal, the behavior. The platform captures it, generalizes it at scale, and sells the insight back to whoever will pay for it.
I Built Websites in 1996. AI Feels the Same.
Last Tuesday, I was in Berlin and had the pleasure of delivering a keynote to one of the many engineering company’s focused on supplying solutions to the automotive industry.















