• Brand Strategy
  • Visual ID System
  • Product Design
  • Design Direction

In 2011, I was contacted by Digitale Pioneers (the VC firm of Heiko Hubertz) to design and develop the branding and product design for a new, mobile-based marketplace — a platform that would take the pain out of selling and buying second-hand goods.

The main player, ebay, was the status quo when it came to enabling people to find things but, the selling experience (posting a photo and description, payment and bringing said item to the post office) left a lot of room for improvement. It was with this in mind, as well as the shift from desktop to mobile computing, that Stuffle was created.