Principal

Strategic innovation and advisory for leadership teams — AI strategy, product direction, and organizational design. A few mandates per year; direct senior engagement under complexity.

Product Leader & Advisor

Founding faculty: programmes on organisational transformation, strategic execution, and innovation. Co-author of “Moonshots for Europe” (Davos, 2019).

Board Member

Advisory board: counsel with the CEO, CSO, and CTO on company and product strategy — alongside majority shareholder HQ Equita.

Head of Product Innovation

Led multidisciplinary teams designing future-forward products and experiences. Innovation work with enterprise clients including Porsche and Daimler — at the intersection of design, technology, and organization.

Creative Evangelist

Four years: keynotes, innovation sprints, and workshops for enterprise leadership teams across Europe — strategic partnerships at the intersection of creativity, technology, and user behaviour.

Founding Design Director & Advisor

Branding, UX, and interaction design for the mobile-first marketplace platform. Later advisory through acquisition by the Scout Group.

Co-Founder & Chief Creative Officer

J. Walter Thompson

Built JWT’s first integrated offering in Germany. Clients included Mazda, Nestlé, and Shell; new business included Hein Gericke and Hasbro Transformers.

Executive Creative Director

Built and led the creative team for interactive work — primarily Philip Morris International and Marlboro Racing, coordinated globally with the Leo Burnett network.

Founder & Managing Partner

Truth Dare Double Dare

Multidisciplinary studio at the intersection of art, technology, and culture. Work included Carnegie Hall, Guggenheim, Adobe, BMW, and Gruner + Jahr.

Founder & Creative Partner

Fork Unstable Media

Founded in Hamburg — one of Europe’s first interaction design studios. Grew from three people to twenty-plus across three locations. Early works later entered the SF MoMA permanent collection.