Creative Evangelist Zwei

Human Potential

Jeremy Tai Abbett is a designer, strategist and creative evangelist. His work focuses on the intersection of design, technology and popular culture; inspiring, educating and empowering entrepreneurs, corporate innovators and change makers to tap into the world’s most abundant resource: human potential.

Inspire. Create. Innovate.

I collaborate and inspire ambitious organisations into realising the creativity required to thrive in a world of constant change.

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Postfach 13 03 90
20103 Hamburg,


P.O. Box 5222
Vail, Colorado 81658
United States of America

Jeremy Tai Abbett


Jeremy Tai Abbett is an American designer and maker of delightful interactions between people, machines and culture. Born in Vietnam and raised in Minnesota he now lives and works in the northern city of Hamburg, Germany.

Jeremy’s interest in design was piqued at an early age by his parents (a landscape architect and psychologist) while his curiosity for world-building was a result of many hours playing the original 80’s classic role-playing game Dungeons and Dragons as well as an obsession with skateboarding. Highlights to the later include: skating in a demo with Tony Hawk, laying down silky smooth smith grinds and being in Thrasher Magazine.

In 1996, Jeremy Tai Abbett founded design agency Fork Unstable Media where he was the creative partner developing work for companies such as Nivea, Lufthansa, Daimler, and Wired Magazine to name just a few. Jeremy also spent four years as Google’s Creative Evangelist, co-founded multidisciplinary studio Truth Dare Double Dare and was a founding post-graduate at Interaction Design Institute Ivrea.

Selected Clients

Selected Accolades

San Francisco MoMA  ‘Lifetime Artist’

Voted 100 of the most influential people in the European digital industry

Selected Interviews

Inside Ideas

by Marc Buckley


by Sara Weber

Freunde von Freunden

by Frederik Frede

Swiss Startup Factory

by Virginia Beljean


by Ledün Özdemir

MCH Global

by Hannah Klose


by Ritstjórn


by Rita

Additional Interviews

Creative Evangelist

Project File 01

  • Client: Zurich Insurance
  • Role: Track Chair
  • Date: 2020

On the eve of Trump’s impeachment trial and Australia’s raging wildfires, the 2020 Edition of the Worldweb Forum was about learning how leadership is in need of radical change. I was brought in to Chair the Human-Centered Design Track sponsored by Zurich Insurance. This involved balancing the desires of Zurich Insurance and the needs of the Worldweb Forum; curating the speakers, organizing the full two-day agenda as well as designing collateral.

The thread I wove through the speakers I invited to the Human-Centered Design Track was their ability to question the status quo. Speakers like CEO Billie Whitehouse of Wearable X and architect Roxy Rahel Guellmeister at Foster + Partners. It’s their ability to ask questions, even if there is no apparent answer in sight, that empowers them to move the needle a little further.

Project File 02

  • Client: Side Project
  • Role: Development
  • Date: 2019

I’ve had a fascination with the face as an interface ever since I could use my eye-brows to tweet or control a servo. When Spark AR  launched I knew I had to try it out and see how quickly I could develop and publish a filter. Taking into account the pervasiveness of  people sharing their identity via smartphones I wanted to empower people to share without revealing everything.

Censor Bar is a simple filter that uses the old-school technique of covering one’s eyes with an opaque black bar. It was accepted, published and has been used by a good number of folks.  Try it out for yourself.

Project File 03

  • Client: Digital Pioneers
  • Role: Design Director & Advisor
  • Date: 2012 - 2014

Stuffle was a mobile marketplace platform that enabled people to buy and sell their personal items; the platform can be best summed as a mobile-first fleamarket. As the founding design director, Jeremy developed the visual language and overall branding as well as the user-experience, user-interface and interaction design.

Stuffle would go on to receive accolades from across several many organizations including: Apple “Best Apps Germany”,  Lovie Award, “Mobile Innovation”, Lead Award  “Webservice of the Year”, and IPDC: Best German iPhone App. After acquiring over a million downloads and two seven-figure funding rounds, Stuffle was acquired by Immobilien Scout in 2014.

Media Alt


Previous Speaking Engagements

World Web Forum, Zurich
January 18th, 2018, Salzburg
February 07th, 2018

FuckUp Night, Zurich
April 30th, 2018

Fifteen Seconds Career Hacks, Graz
April 16th, 2018

EPDA, Madrid
April 18th, 2018

A.I. Ministry Fireside Chat, Hamburg
April 31st, 2018

Fifteen Seconds, Graz
June 07th, 2018

Design Intelligence, Hildesheim
June 12th, 2018

MLOVE, Hamburg
July 07th, 2018

DMEXCO, Cologne
September 13th, 2018

NEXT, Hamburg
September 20th, 2018

WPP Stream, Marathon
October 25th, 2018

MCH Event, Zurich
November 01st, 2018

November 14th, 2017

IAD Lab, Bern
November 3rd, 2017

Network, Montenegro
October 13th, 2017

On Brand, Amsterdam
October 12th, 2017

The Magic of Innovation, Vienna
September 20th, 2017

NEXT Conference, Hamburg
September 21st, 2017

CAS Brand Leadership, Zurich
July 19th, 2017

Best of Content Marketing, Berlin
June 29th, 2017

Legal Transformation Days, Berlin
June 27tth, 2017

Fifteen Seconds, Graz
June 9th, 2017

Berlin Fashion Film Festival, Berlin
June 8th – 9th, 2017

Cube Tech Fair, Berlin
May 11th, 2017

News Camp, Augsburg
May 3rd, 2017

Reykjavik Internet Marketing Conference, Reykjavik
March 31st, 2017

Wolves Summit, Warsaw
March 28th – 29th, 2017

hackNext, Munich
March 25th, 2017

Icelandic Marketing Association (IMARK), Reykjavik
March 10th, 2017

Social Media Week Hamburg, Hamburg
March 01st, 2017

CM Telekom & Friends, Barcelona
February 28th, 2017

4YFN, Barcelona
February 27th, 2017

Ministry Fireside Chat, Hamburg
February 23rd, 2017

Inhorgenta, Munich
February 20th, 2017

Digital Leaders, Luxembourg
February 08th, 2017

World Web Forum, Zurich
January 24th, 2017

Nike Strategy Day, Amsterdam
December 08th, 2016

48Forward, Munich
November 24th, 2016

Querdenker, Munich
November 23rd, 2016

Coty Speaker Series, Geneva
November 17th, 2016

Zeppelin Universität, Friedrichshafen
November 11th, 2016

Nike Brand Talk, Munich
October 27th, 2016

Internet i Fokus, Malmö
October 20th, 2016

Innovation Day, Vienna
October 18th, 2016

Bühler Wirstschaft Forum, Bühl
October 04th, 2016

Innovation Workout, Munich
September 27th, 2016

Weekend Media Festival, Rovinj
September 24th, 2016

NEXT Conference, Hamburg
September 22nd, 2016

Made in Hamburg, Hamburg
September 08th, 2016

ZF Inspiration World, Friedrichshafen
July 13th, 2016

Bread && Butter Preview, Berlin
June 27th, 2016

Fifteen Seconds, Graz
July 16th, 2016

World Web Forum Next Gen, Zurich
June 02nd, 2016

METRO Branding Day, Split
May 31st, 2016

Lean Startup Summit, London
May 17th, 2016

LEGO EUC Strategietage, Garmisch
April 28th, 2016

Password 2016, Tallinn
March 18th, 2016

QSP Summit, Porto
March 10th, 2016

nextM, Copenhagen
March 03rd, 2016

Munich Creative Business Week, Munich
February 25th, 2016

Social Media Days, Oslo
February 03rd, 2016

World Web Forum, Zurich
January 28th, 2016

FashionTech, Berlin
January 20th, 2016

Google Creative Sandbox, Athens
December 16th, 2015

Mobile Convention, Brussels
November 24th, 2015

Year of the Goat, Frankfurt
November 19th, 2015

thyssenkrupp Leadership Conference, Essen
November 19th, 2015

Sime, Stockholm
November 10th, 2015

Innovation Roundtable Summit, Copenhagen
November 04th, 2015

USM project50, Berlin
October 15th, 2015

FAB Talk, Berlin
October 14th, 2015

Digital Visions, Vienna
October 09th, 2015

IM World, Bucharest
October 08th, 2015

More Than Digital, Brussels
October 01st, 2015

thyssenkrupp Strategy Day, Essen
September 30th, 2015

DMEXCO, Cologne
September 17th, 2015

Valleywood, Istanbul
September 16th, 2015, Hamburg
September 10th, 2015

Fashion Week, Stockholm
August 26th, 2015

USM project50, Stuttgart
July 16th, 2015

Digital Day @Tui, Hanover
July 02nd, 2015

USM project50, Munich
June 18th, 2015

Google Think Auto, Istanbul
June 17th, 2015

Mobile Convention, Amsterdam
June 04th, 2015

Art Directors Club Congress, Hamburg
May 22nd, 2015

Marketing Rockstars, Graz
May 08th, 2015

Design Forschungs Tag, Hamburg
May 05th, 2015

Stilvorlagen, Hamburg
April 29th, 2015

I Am, Barcelona
March 21st, 2015

thyssenkrupp Brand Day, Essen
March 19th, 2015

Innopolis, Yachay
January 15th, 2015

Google@ADAC, Munich
December 16th, 2014

adidas Google Day, Zurich
December 02nd, 2014

4th Global Innovation Summit, London
November 18th, 2014

Telekom Social Media Business, Cologne
November 12th, 2014

GDG Devfest, Hamburg
November 08th, 2014

DTIM Europe, Berlin
Ocotber 13th, 2014

Data Days, Berlin
October 02nd, 2014

MLOVE Forum, Heiligendamm
September 29th, 2014

TV Hack Days, Berlin
September 21st, 2014

Reeperbahn Festival, Hamburg
September 18th, 2014

Zalando Brand Marketing Day, Berlin
September 11th, 2014

Hamburg Startups Kuratorium, Hamburg
August 19th, 2014

MLOVE, Beesenstedt
June 27th, 2014

Factory Berlin Opening, Berlin
June 11th, 2014

Sociomantic Summer Summit, Berlin
June 04th, 2014

Interactive Cologne, Cologne
May 23rd, 2014

YouTube MOVE, Zurich
April 03rd, 2014

Havas Digital Summit, Milan
March 27th, 2014

Google@ Hugo Boss, Metzingen
April 18th, 2014

by:Larm, Oslo
February 27th, 2014

ADC Innovation Seminar, Hamburg
February 26th, 2014